Digital Business Innovator of Audi

Audi Business Innovation GmbH (ABI for short), specializes in digital, end-to-end product development and innovation. We develop new products and platforms aimed at providing Audi users a wholistic, digital driving experience and more mindful time in the car.

100

subsidiary of AUDI AG

~ 200

experts

with customer-centric, digital mindset

∞

creative solutions

More than 10 years of forward-thinking innovation for Audi

As an innovation incubator, we are a driving force in the development of digital services that Audi users expect around their vehicle and beyond. The results are novel, digital experiences that support and inspire Audi users in their daily lives.

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Our most valuable asset: the amazing ABInauts

As digital natives, we are perfectly equipped to tackle the challenges of digital transformation in the automotive industry. We are open, bold, and optimistic when it comes to shaping the future. We are proud to be a diverse and vibrant team that collaborates as equals.

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Our locations

Hochbrückenstraße 6, 80331 Munich

Reach us via public transportation:

S-Bahn: S1-S8, Isartor or Marienplatz
U-Bahn: U3/U6, Marienplatz

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Kurfürstenstraße 24, 80801 Munich

Reach us via public transportation:

U-Bahn: U3/U6, Giselastraße
Tram: 12/27/28, Kurfürstenplatz

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Press and Media

To our press area