Performance Marketing & Data

2 men from behind looking together at a laptop and a screen

About PMD

In the field of performance marketing and data, we collect, combine and analyse data along the entire customer journey and derive recommendations for action from this in very concrete terms. We optimise the processes and tools of digital marketing and transaction-based business models, thereby creating the foundation for the transformation to a data-driven business.

Our focus in doing so is always on measurable added value for the user. We combine the best of digital marketing, content, data and technology – tailored to the requirements of vehicle component manufacturers (OEMs).

Approach

In the field of performance marketing and data, we collect, combine and analyse data along the entire customer journey and derive recommendations for action from this in very concrete terms.

We optimise the processes and tools of digital marketing and transaction-based business models, thereby creating the foundation for the transformation to a data-driven business. Our focus in doing so is always on measurable added value for the user. We combine the best of digital marketing, content, data and technology – tailored to the requirements of vehicle component manufacturers (OEMs).

Digital Analytics

We create a global, 360-degree web analytics environment and use it to gain and analyse data for our customers. Our aspiration is to offer proactive and comprehensive advice through a systematic further development of technical standards as well as a view to the latest trends and emerging technical issues. This gives our customers the option of making data-driven decisions, allocating appropriate budgets, and optimising their digital appearance.

Our goal is the data-driven optimisation of the online customer experience of the Audi brand across all channels.

Data Engineering & Visualization

We are creating the foundation for a measurable, data-driven management of the business and are developing and operating the necessary technological infrastructure for it. We manage the processes for generating, storing, monitoring, linking and transferring data and are the interface for the entities responsible for its analysis and further use.

We visualize relevant KPIs in easily comprehensible dashboards and improve these iteratively together with our users. In this way, we create the basis for in-depth insights into users, user behaviour and the derivations for performance measurements.

Data Engineering & Visualization

Wir schaffen die Grundlage für eine messbare, datengetriebene Steuerung des Geschäfts. Hierfür entwickeln und betreiben wir die notwendige Technologie-Infrastruktur. Wir steuern die Prozesse zur Generierung und Speicherung, zum Monitoring, zur Verknüpfung und zur Weitergabe von Daten und sind die Schnittstelle zu den Instanzen, die für die Analyse und Weiterverwendung zuständig sind. Relevante KPIs visualisieren wir in übersichtlichen Dashboards und verbessern diese iterativ zusammen mit unseren Nutzer_innen. Auf diese Weise schaffen wir die Grundlage für tiefgehende Einsichten zu User_innen, Verhalten von User_innen und die Ableitungen für Erfolgsmessungen.

Car Analytics

Using car data to analyze and generate insights of driving behavior and usage of product and services. With the help of customer vehicle data, we can check existing requirements and properties for customer-friendly design or layout and find cost and product optimization potential.

Ad Tech

We strive to improve the technical foundation and data for digital marketing / advertising activities, on a global level. We build and optimize the technical foundation to track, unify and analyze off-site as well as on-site user data in order to optimize digital customer experience, product performance and off-site customer activation.

Frau und Mann von hinten sitzen am Laptop in einem Café

Audience Segmentation

In our audience segmentation project we are currently working on an innovative approach to segmenting target groups. The aim of the project is to increase the effectiveness of created target groups in order to reach users exactly where they expect us to be. To achieve this, we rely on a process in which Audi’s own data is interlinked with data from other website and online service providers.

By combining data from different sources, we create a 360-degree picture of Audi customers with information on their interests and characteristics. With this information, we can identify potential Audi customers on the Internet and address them in a targeted way with suitable advertising. The most important thing for us in this is the issue of data protection, so that only users who have given their consent in advance fall into this segmentation logic.

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Current openings

“We create growth by transforming data into business impact.”

Examples

Digital Analytics

Data Engineering & Visualization

Data Engineering & Visualization

Current Projects